How To Evaluate Income Opportunities…

Here we are near the start of a new year and among the goals/resolutions of many will be the desire to earn more money.


It's a good one to have.

A few things to keep in mind...

To make extra money you will have to SELL something.

To make big money you will have to SELL something.

No way around it.

If you have a "real job" right now, you are selling your time to your employer.  You "sold" them on the fact that they should "buy" your services even if that service is answering the phone or delivering pizza.  If you got the job you made a sale!

All the money you are ever going to need is in the pockets of someone else.

Burn that into your consciousness.  It's THE most important thing to keep in mind as you consider income opportunities.

There is really no way around it.

You get that money by providing quality products and services to PEOPLE.

It takes work.

To earn money you will have to interact with people.

I know most love the idea of hiding behind their computer which spits out money but those days are mostly gone.

As you evaluate any income opportunity I suggest the following criteria...

1)Finding prospects is EASY.  

My favorite example of this is companies that sell swimming pools.   It's extremely expensive to find people who:

A) Want a swimming pool in their backyard and
B)  Have the money to buy a pool

...and fit both those requirements at the same time!

Swimming pool companies have to spend a lot of money to get where people who want pools may be looking.

That means yellow page, newspaper, radio, TV, billboard and internet advertising among others.

I want it to be very inexpensive for me to find prospects.

There are a lot of income opportunities which supposedly appeal to almost EVERYONE!

Everybody wants to save money, be healthy, happy, good looking and rich, right?

Well, keep in mind, if the product had been around awhile and everyone would REALLY want it, they'd have it by now, right?


2)I can show them a dramatic demonstration or I can make them “an offer they can’t refuse”.

You may remember an infommercial pitchman by the name of Billy Mays.  He died in 2009 but you'd likely remember him if you saw or heard him.

His main criteria for choosing a product to promote was that it had to come with a "dramatic demonstration".

An example being having a car run over a human hand while covered in material used to make soft shoe inserts.

Do you remember the super glue commercials with the construction worker holding onto the the safety hat glued to the beam up in the air?  That's a dramatic demonstration.

No dramatic demonstration available for what  you'd be selling?

Then there should be a way to make them an offer they can't refuse.

-A free trial
-Double their money back if they're not satisfied

are a couple examples.

3)Does what you are selling help people?

It's a criteria I use and I also consider the ripple effect of who ELSE gets helped by what I am, employees, suppliers etc.

4) Sell once, get paid every month.

Back to the swimming pool example.  Once I've sold you a swimming pool it's likely you'll never need another one.

I like my sales to result in customers who buy from me every month...automatically if possible.  That way a one-time sale could lead to a long-term, profitable relationship.

5)Belief in the product/service

This probably should have been number one but I would assume this would be criteria #1 for most people but in case not, here it is.

If you don't have 100% belief/faith/confidence in what you are selling, don't.  Your true feelings will come through and you'll be wasting your time.

So that's my list.  If you have something I should add, by all means add it in the comments.

If you need an income opportunity that fits all this I invite you to check out this page...

Happy 2013!


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